THE ANTI-AVOIDANCE NETWORK
BUILD.
ASK. SELL.
LEARN.
A public accountability network for makers doing the uncomfortable work: customer conversations, proposals, demos, asks, rejection, and useful failure.
Public by design Private when you choose
THE GLASS WALL
What makers did to get closer to a customer.
A restaurant owner showed me the spreadsheet she trusts more than our dashboard. Her objection was not price—it was losing the exceptions she has memorized.
Outcome Changed onboarding to import exception rules first
Our first closure mechanism leaked in transit. Two buyers passed on samples. The market told us that refillable only matters after reliability.
Outcome Switched supplier; second drop test scheduled
Three crews renewed after the field test. Keeping the amount private, but customer revenue for this period has been verified.
Outcome Revenue verified · customer renewals
Sent six direct notes to plant safety leads with one question: where do inspections get skipped because access is dangerous?
Outcome 3 replies · 1 site visit offered
How are you pricing pilots when implementation effort varies wildly by customer?
Outcome Looking for examples from founder-led sales